Shocking Profit Podcast
Find new ways to create and claim value in your company with The Shocking Profit Podcast. This show provides business owners and leaders with a practical and endlessly fascinating study of how to effectively run a company, build a good life for employees, serve customers well, and build wealth. All while having a good time.
Hosts Tim Van Mieghem and Eric Mattson are two grizzled veterans with 30-plus years of experience guiding entrepreneurs to claim and create value in private equity. They’ve seen it all and are here to share their wealth of knowledge. Tim and Eric will tell you what you need to hear, which may not be what you want to hear, to help you find the shocking profit within your own company.
Shocking Profit Podcast
Growth Through Proven Marketing Strategies with Mark McCleary
In this episode of the Shocking Profit Podcast, host Tim Van Mieghem sits down with special guest Mark McCleary, Chief Marketing Officer of MGM Growth, to discuss how to effectively execute marketing strategies for your business. The wisdom he offers comes from years of experience working with household names like SC Johnson and Nabisco.
Mark shares his 4-step process for strategic marketing planning that he uses with clients of all sizes. He emphasizes the importance of gaining clarity on your target market, value proposition, and key messaging before diving into marketing tactics and creative.
This episode will teach you how to apply the very same marketing principles used by successful corporations to your entrepreneurial business. Let’s shock your profit!
Connect with Mark McCleary
Contact for Consulting: mjmccleary1@gmail.com
Contact for SCORE: mark.mccleary@scorevolunteer.org
Thanks for joining us! For more information on this episode visit the show notes at shockingprofit.com
Connect with your hosts
Send us a life hack, business hack, or challenge us with a questions at elwood@shockingprofit.com
