Shocking Profit Podcast
Find new ways to create and claim value in your company with The Shocking Profit Podcast. This show provides business owners and leaders with a practical and endlessly fascinating study of how to effectively run a company, build a good life for employees, serve customers well, and build wealth. All while having a good time.
Hosts Tim Van Mieghem and Eric Mattson are two grizzled veterans with 30-plus years of experience guiding entrepreneurs to claim and create value in private equity. They’ve seen it all and are here to share their wealth of knowledge. Tim and Eric will tell you what you need to hear, which may not be what you want to hear, to help you find the shocking profit within your own company.
Shocking Profit Podcast
The Right Marketing Channels for Growth with Mark McCleary
In this episode of the Shocking Profit Podcast, Mark McCleary joins Tim Van Meighem for part three of the growth mini series. Mark shares valuable insights about choosing marketing channels, developing effective messaging, and monitoring marketing success. The discussion explores how to select appropriate marketing channels based on target customers and sales process complexity, from social media for mass-market products to direct marketing for sophisticated sales processes.
Mark emphasizes the importance of center of influence marketing and building strategic partnerships for lead generation. He explains how developing clear value propositions serves as the foundation for all marketing communications. The conversation also covers practical aspects of marketing budgets, highlighting the benefits of starting small and testing strategies before scaling, particularly with digital marketing tools.
Tune in to the full episode for more insights on how to shock your profit through marketing!
Connect with Mark McCleary
Contact for Consulting: mjmccleary1@gmail.com
Contact for SCORE: mark.mccleary@scorevolunteer.org
Thanks for joining us! For more information on this episode visit the show notes at shockingprofit.com
Connect with your hosts
Send us a life hack, business hack, or challenge us with a questions at elwood@shockingprofit.com
